The journey of Swami Group began in 1988 when our founder-cum-managing director Sri. P. Muthusamy started his own poultry farm with 500 chicks in his native village Nathapalayam, near Moolanur, Tiruppur district, Tamil Nadu. Being a farmer himself, he believed that the farmer communities should self-sustain in the face of low yields. He wanted to ensure that farmers’ social-economic status shouldn’t be affected despite failed monsoon or market crashes. Our business transformed to the next stage—the contract farming model, through which he collaborated with the local farmers. In this collaboration, Swami would provide the farmers with all the essentials needed for poultry farming—day-old chicks, poultry feed, medicines, and supervision. Initially, he purchased poultry feed and day-old-chicks from other vendors to cater to the farmers. Farmers need to have a hygienic and ventilated space in their farms to raise the birds. Once the birds are grown enough, Swami will pay reasonable Rearing charges to the farmer for the effort taken to grow the birds.

This turned out to be a profitable business for the farmers as it created an income for them throughout the year. The Contract Farming model also protects the farmers from any market-related risk and ensures steady returns. With this fruitful collaboration, Swami established itself as a reliable poultry integrator by setting up their own breeding farm in 1992 and then started their feed mill and hatchery in 1998. Today, we are the third-largest poultry integrator in Tamil Nadu and collaborate with more than 3000 farmers and 300 channel partners. We have expanded our business in Andra Pradesh and Karnataka